Director of User Acquisition
Company: Knewin
Location: San Francisco
Posted on: May 18, 2024
Job Description:
Inkitt is building the Disney of the 21st Century, standing at
the forefront of technology and entertainment. Leveraging AI and
predictive algorithms, Inkitt discovers unknown stories and turns
them into blockbuster hits, producing a new $1M ebook every 4 weeks
and selling directly to consumers through its Galatea app. Inkitt
has become the 11th most bestseller-generating publisher in the
world, boasting a 40x higher hit-rate than traditional publishers.
Recently raising a Series C and backed by some of the top VC's such
as: Khosla, Kleiner Perkins, and NEA Ventures, our recent expansion
into GalateaTV is only the beginning of our journey to becoming the
next-gen entertainment powerhouse. What You'll Do:
- Grow Galatea's target audiences through organic and paid media
channels
- Plan, execute, analyze and optimize user acquisition campaigns
across performance UA channels
- Own the strategy for your channels, demonstrating expertise in
managing large budgets and media planning
- Track and report on key metrics on a regular basis
- Ensure good data and dashboard setup with Business
Intelligence, and full conversion funnel is understood and used for
optimizations
- Evaluate our tracking and attribution setups and optimize
accordingly to ensure the accuracy of reporting
- As part of your role, you will be a trusted and professional
advisor to all relevant stakeholders (i.e. for Marketing, Product,
BI, Engineering)
- Keep up with industry trends and new UA opportunities beyond
existing channels What You'll Bring:
- You have 6+ years of experience managing paid UA campaigns for
a mobile & web application for B2C environment
- 2+ years managing and developing a high-performing team
- You are passionate, constantly curious, and a proactive
marketer
- Testing and experimenting to discover new areas of growth, and
seeking improvements in the way things are done are in your
DNA
- You have strong data analysis experience and can articulate
your findings with the team, and also with technical and creative
stakeholders
- You have a deep understanding and proven competencies in at
least Meta, Google, Tiktok. Added bonus ASA, ASO, DSPs, Ad
Networks, Display, Affiliates, Email, etc.
- You are a confident user of Excel, Google Sheets and Dashboard
tools
- You are experienced with GTM, Adjust or any similar MMP
tool
- You have a great attitude and value friendly, open and honest
communication
- Be keen to learn and welcoming towards constructive
feedback
- You are a real team player that can adapt easily to others
- You are experienced with working in a fast-paced environment
and you are not afraid to roll up your sleeves and get your hands
dirty
- You are highly proficient in spoken and written English What
We'll Offer:
- 401k plan, designed to help you save for the future
- Health benefits tailored to your needs, including medical,
dental, and vision coverage
- Professional coaching after two years with us
- Team-building events, including our annual Tulum trip
- Unlimited access to our Galatea app
- Unlimited budget for self-development books
- Charity donation of your choice at your one year
anniversary
- Snacks and drinks from our micro-kitchens
- Class Pass membership for US based employee and gym access for
Berlin employees
- Dog/cat friendly offices in Berlin and San Francisco The annual
base salary range for this position is $160,000-$190,000 USD.
Compensation will be determined by skill level, proficiencies, and
experience. At Inkitt, we strive to build a company culture and
provide employment opportunities based on diversity and inclusion.
We believe every author should have an equal opportunity to
succeed, as should our team members. As a growing team from 20+
countries, we welcome everyone to apply. We look forward to hearing
from you! Check out our Careers Blog Follow us on Instagram &
LinkedIn!
#J-18808-Ljbffr
Keywords: Knewin, Alameda , Director of User Acquisition, Executive , San Francisco, California
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